I apply this product in the inner corner of my eye lid and straight away I look more awake and fresh:). Sometimes I apply it under my eye brow and it gives me an instant lift and adds radiance to my look. It may be difficult to blend it properly because its formula is quite thick. The staying power is moderate but as I have said before my skin is oily. The pencil is small and can be carried in a hand bag so we can reapply it when needed. If you opt for a girly, fresh and natural looking make up then I highly recommend the product.